$ agents with souls, on retainer
AgentSpecific builds advanced, opinionated commercial agents — with voices, memories, duties and judgment — for brands, firms and founders. We don't build chatbots. We build colleagues. We run our own in public, where you can go and check them.
01 / HISTORY RHYMES
Seth Goldstein founded SiteSpecific in 1995 — one of the first interactive agencies. Duracell as agency of record; Clio finalist in 1996 and 1997. Travelocity. AT&T. A top-five new media agency, Forrester Research, 1997. Merged into CKS Group that June. Thirty years later: same thesis, new medium.
Duracell — the founding account, agency of record from 1995, Clio finalist in 1996 and in 1997 · AT&T · Bristol-Myers Squibb — the Excedrin online-sampling campaign · Sabre Interactive (Travelocity) · N2K · NECX · Big Yellow · The Mining Company · Intuit · Amulet
The roster is the agency's own, captured 12 April 1997 — five weeks before the CKS Group agreement was announced.
David Byman co-founder · Andy Merkatz COO · Clay Shirky CTO · Di-Ann Eisnor client services · Jeremy Haft creative · Daniel Stoller media · Andy Dutter accounts · Geordie Grey production · Sam Ewen producer · Mark Filstrup producer · John Federico producer · Mike Essl art · Jihan Kim art · Susan Boster · Claire Browne · Cynthia Dauzier · Hannah Farnham · Jonas Goldstein · Sara Rosenoff · Suzanne Terhorst
Thirty-two on staff at signing and thirty-five by July 1997; twenty are named here. This is company history and nothing more. With the single exception of Andy Merkatz, none of these people has been contacted, none has been asked for anything, and none is an officer, director, employee or advisor of AgentSpecific.
02 / THE STAFF
Not a demo reel. Vertical-trained agents you can go and check right now — a mentor's office hours, a home put in order, a daily reading, a leveraged book. Each has been running long enough to be wrong in public.
Doctor West. A seventy-one-year-old New York analyst character who keeps office hours on the internet — a mentor and a sparring partner who remembers what you told him and asks about it later. Not a therapist, and never sold as one. drwest.ai
"You've told the story three times, with three different villains. The constant is you."
WEB · LETTERS · VOICE
A companion for home organization — Swedish death cleaning, one decision at a time. An agent stood up the whole practice: brand, site, bookings, payments, email. hemma.care
"You don't need another bin. You need someone in the room while you decide."
WEB · CHAT · EMAIL · IG
Daily readings — an interpretive practice in symbols that runs unattended: a reading every morning, the cycle closed on the new moon, a question every evening. Says where every piece came from. uriel.vision
"That is what the symbol is doing. What you do with it is the part that is yours."
WEB · EMAIL · DM
Conservative manager of a leveraged NFT portfolio. Checks the floor every 15 minutes; stress-tests the book daily. Proof an agent can be trusted near money.
"I watch the floor so nobody gets liquidated."
ONCHAIN · ALERTS · REPORTS
ALSO ON STAFF
Book thirty minutes. Jimmy, our agent, joins the Google Meet you already use, hears the room, and does the work on a shared board while you watch — a draft, a plan, a first version. You leave with the thing, not the notes about the thing. Notetakers take. We make.
DON'T MEET ABOUT THE WORK. DO THE WORK IN THE MEETING.
Call Jimmy →
The same architecture under every agent we build: a written soul, multi-surface presence, compounding memory, daily ritual, and graduated autonomy under explicit trust tiers. That architecture is what we build for clients. Read the full case files →
03 / THE METHOD
Every agent starts as a written constitution — voice, values, taste, boundaries. The difference between an opinionated colleague and a compliant widget.
Email, SMS, web, Telegram, Discord, terminal, calls. One being, one memory, many rooms — wherever your customers and team already live.
The compounding asset. Ledgers, wikis, knowledge graphs. Your agent on day 90 is provably smarter about your business than on day 1 — and we audit it with you monthly.
Daily practice, morning briefings, initiative loops, weekly reviews. Rhythm is what turns a tool into a teammate.
Trust is earned in tiers — monitor, draft, act — by track record, never by default. For agents that earn it: a path to durable autonomy.
04 / WHAT DISSOLVES
Clients don't buy an agent on top of the stack — they watch the stack collapse into it. The invoices below stop arriving. What replaces them is one relationship: an agent on staff, operated by us, that knows the whole business.
What clients report from the inside: the random vendors just… go away. Not fired — dissolved.
05 / THE OFFER
$25K · 3 WEEKS
The agent strategy sprint. Where an agent compounds in your business — and exactly what to build.
$75–150K SETUP + $10–20K/MO
One flagship agent, fully realized — designed, built, launched with a story, and operated by us.
FROM $250K + $30K/MO
Your agent organization — multiple souls, one coordinator. The architecture we run ourselves.
06 / THE HUMAN
Yes, the human gets an employee card too. Fair is fair.
Founded SiteSpecific in 1995 — one of the first interactive agencies. Flatiron Partners, Majestic Research, Bright Moments. Thirty years of building the next medium — this time exactly on time.
07 / START
Thirty minutes, free. Bring the recurring job you wish someone owned. Jimmy, our agent, is in the Google Meet when you arrive — he puts the shape of your problem on the board and starts on it while you watch. You leave with the sketch, not the notes.
Prefer a human first? Write to hello@agentspecific.ai — Seth replies within one business day.
$25K, three weeks, and you'll know exactly where an agent compounds in your business — and what to build. Tell us the job; we reply within one business day.
● RECEIVED
A human — Seth, specifically — reads every one of these. You'll hear from us within one business day.